Off-Page SEO Expert (English speaking)

SEO · Sliema, Malta
Department SEO
Employment Type Full-time, Possibility to work remotely
Minimum Experience Experienced

Web International Services (WIS) is a lead generation company operating within the iGaming and Finance sector since 2012. We are an organisation with stable revenue, organic growth and huge potential. Our aim is to provide enriched content that is both entertaining and educational for our audiences – content that is designed to deliver exceptional user experience and drive quality traffic to our business partners. We offer all our employees the opportunity to take their career to new heights by achieving set goals. Our team is brimming with talented people who are passionate about what they do!

What we are looking for: 

We are looking to hire an Off-Page (Outreach) SEO Expert to play a key role within our team of experts. You will have full ownership of the off-page SEO strategy for all of our focus portals and will be reporting directly to the Head of SEO.


  • End-to-End management and optimisation of the Link Building Funnel: from link research and prospecting to reporting on results and impact
  • Link analysis and evaluation through a suite of external tools (Ahrefs, SEMRush, Majestic, SERanking, etc.) and internal systems available (internal documents and tools)
  • Managing multiple products, in multiple markets and languages, currently at different stages of maturity in terms of product development and market share 
  • Making sure the overall link profile of our websites is in top-notch form
  • Continuously spotting new innovative link building opportunities through link analysis, competitive analysis, new topics research, etc.
  • Management of all external stakeholders or third parties such as external agencies/freelancers
  • Management of budgets & expenditures and taking responsibility of proper resources allocation
  • Deciding on content creation opportunities, outreach opportunities, anchor text tracking and diversification, etc.
  • Creating automated workflows and systems via specialised tools to increase efficiency

Desired profile: 

  • Minimum 2 years’ experience in a similar role, ideally within the iGaming industry
  • Strong interest and a good understanding of organic acquisition and the affiliation business model
  • A proper (advanced) understanding of SEO and how main Search Engines work in general, not only from an outreach perspective, but as a whole (on-page, off-page, technical)
  • Any journalistic/PR experience will be considered an added plus
  • Ability to think outside the box and contribute with innovative ideas in order to increase our expertise, authoritativeness and trustworthiness (E-A-T)
  • Strong communication skills
  • A proficient/fluent level of English is a must
  • Functional knowledge of HTML, CSS, JavaScript
  • Functional knowledge of WordPress
  • Experience with industry tools and analytics platforms such as: Ahrefs, SEMRush, Screaming Frog, Google Search Console, Majestic, SERanking, ContentKing, Google Data Studio, etc)

What we consider success in this role 

  • Boosting the Brand Authority and Reputation of our websites and long-term transitioning that into organic traffic growth and revenue growth 

What we take pride in:

At WIS, we care about our employees. Sustainability, family-friendliness and social responsibility are our top company values, and we strive every day to live up to them. Working with us will provide you with an opportunity to develop your career alongside other enthusiastic, like-minded people. We have an open-door policy, and we don’t just welcome new ideas or initiatives – we encourage them!

Educational benefits for career development:

  • Conference budget of up to 1500 € per year
  • Free books and programmes to support you in your work
  • Online courses paid by the company (e.g. on
  • Educational sessions every week to develop your skills 

Other perks:

We offer flexible working hours and home office allowance, making for an environment in which every individual can thrive and be at their most productive. Additionally, to keep your brain working and your energy levels up, we offer free lunch on a daily basis. You will also find soft drinks, coffee and all sort of snacks in our fully equipped kitchen. On top of all this, we also provide wellness benefits, as we do strongly believe that healthy minds flourish in healthy bodies. 

Want to get to know us better and become part of the WIS family? Follow the links below to learn more:

Apply now or send an email to Elsa directly, who will be more than happy to answer your questions and help you with your application.

We are happy to welcome you at your next home – Web International Services Ltd

Meet a Head of SEO here at WIS -

Thank You

Your application was submitted successfully.

  • Location
    Sliema, Malta
  • Department
  • Employment Type
    Full-time, Possibility to work remotely
  • Minimum Experience